{"id":845,"date":"2026-10-12T10:24:56","date_gmt":"2026-10-12T07:24:56","guid":{"rendered":"https:\/\/factor11.studio\/?page_id=845"},"modified":"2026-10-16T12:00:48","modified_gmt":"2026-10-16T09:00:48","slug":"about","status":"publish","type":"page","link":"https:\/\/factor11.studio\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"845\" class=\"elementor elementor-845 elementor-844\" data-elementor-post-type=\"page\">\n\t\t\t\t<main class=\"elementor-element elementor-element-6fceeb88 e-con e-atomic-element e-div-block-base e-default-main e-77389c2e-da8d \" data-id=\"6fceeb88\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6fceeb88\" id=\"content\" data-e-type=\"e-div-block\" data-id=\"6fceeb88\">\n    <div class=\"elementor-element elementor-element-3cf53c51 e-con e-atomic-element e-div-block-base e-default-div e-1faf6721-37b3 \" data-id=\"3cf53c51\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3cf53c51\" id=\"f11-about-page\" data-e-type=\"e-div-block\" data-id=\"3cf53c51\">\n    <section class=\"elementor-element elementor-element-22cd129c e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"22cd129c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"22cd129c\" id=\"top\" data-e-type=\"e-div-block\" data-id=\"22cd129c\">\n    <div class=\"elementor-element elementor-element-2f2d090b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"2f2d090b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2f2d090b\" data-e-type=\"e-div-block\" data-id=\"2f2d090b\">\n    <div class=\"elementor-element elementor-element-23fdce5b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"23fdce5b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"23fdce5b\" data-e-type=\"e-div-block\" data-id=\"23fdce5b\">\n    <div class=\"elementor-element elementor-element-e1f66f3 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"e1f66f3\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"e1f66f3\" data-e-type=\"e-div-block\" data-id=\"e1f66f3\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"2cc3cae6\" data-e-type=\"widget\" data-id=\"2cc3cae6\"><span><\/span>FACTOR11 \/ The person behind the work<\/span>\n\t\t\t\t\t<h1 data-interaction-id=\"1304cd3a\" class=\"e-heading-base e-default-h1\" data-e-type=\"widget\" data-id=\"1304cd3a\"><span>I understand<\/span><span>technology.<\/span><span>I design<\/span><span>for people.<\/span><\/h1>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"2f875349\" data-e-type=\"widget\" data-id=\"2f875349\">Hi, I\u2019m Igor, an independent web developer. I build websites and digital tools around real business needs, with clear interfaces for the people who use them.<\/p>\n\t\t<div class=\"elementor-element elementor-element-48bdf74d e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"48bdf74d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"48bdf74d\" data-e-type=\"e-div-block\" data-id=\"48bdf74d\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"6d37aad6\" data-e-type=\"widget\" data-id=\"6d37aad6\"><a href=\"https:\/\/factor11.studio\/en\/contacts\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tDiscuss a project <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"3db4d449\" data-e-type=\"widget\" data-id=\"3db4d449\"><a href=\"#story\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tMy approach <span>\u2193<\/span>\n\t<\/a><\/span>\n\t\t\n<\/div>\n\n<\/div>\n<aside class=\"elementor-element elementor-element-4af25723 e-con e-atomic-element e-div-block-base e-default-aside \" data-id=\"4af25723\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4af25723\" data-e-type=\"e-div-block\" data-id=\"4af25723\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"49ec9902\" data-e-type=\"widget\" data-id=\"49ec9902\"><span>The person behind the projects<\/span><span>F11 \/ 001<\/span><\/span>\n\t\t<div class=\"elementor-element elementor-element-1360293d e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"1360293d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"1360293d\" data-e-type=\"e-div-block\" data-id=\"1360293d\">\n    \t\t\t<img fetchpriority=\"high\" decoding=\"async\" class=\"e-image-base e-default-img e-7b7bd912-8178\" data-interaction-id=\"1cd2f9be\" data-e-type=\"widget\" data-id=\"1cd2f9be\" id=\"1852\" src=\"https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/photoset-8.webp\" width=\"1122\" height=\"1402\" srcset=\"https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/photoset-8.webp 1122w, https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/photoset-8-240x300.webp 240w, https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/photoset-8-819x1024.webp 819w, https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/photoset-8-768x960.webp 768w\" alt=\"\"\/>\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"377340ce\" data-e-type=\"widget\" data-id=\"377340ce\">FACTOR11 <span> \/ FOUNDER<\/span><\/span>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5243c2b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"5243c2b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5243c2b\" data-e-type=\"e-div-block\" data-id=\"5243c2b\">\n    <div class=\"elementor-element elementor-element-6ea02448 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"6ea02448\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6ea02448\" data-e-type=\"e-div-block\" data-id=\"6ea02448\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"4ffb519b\" data-e-type=\"widget\" data-id=\"4ffb519b\">Igor<\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"5846a6d8\" data-e-type=\"widget\" data-id=\"5846a6d8\">Founder &amp; developer at FACTOR11<\/span>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"6e8915a0\" data-e-type=\"widget\" data-id=\"6e8915a0\">\u201cUnderstand the problem first. Choose the solution second.\u201d<\/p>\n\t\t\n<\/div>\n\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"73be2f23\" data-e-type=\"widget\" data-id=\"73be2f23\"><span>Personally involved<\/span><span>Comfortable with complexity<\/span><\/span>\n\t\t\n<\/aside>\n\n<\/div>\n<div class=\"elementor-element elementor-element-278769a e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"278769a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"278769a\" data-e-type=\"e-div-block\" data-id=\"278769a\">\n    <div class=\"elementor-element elementor-element-617f0c5a e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"617f0c5a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"617f0c5a\" data-e-type=\"e-div-block\" data-id=\"617f0c5a\">\n    \t\t\t<span class=\"e-26fc2b78-f9da e-paragraph-base e-default-span\" data-interaction-id=\"2fa52977\" data-e-type=\"widget\" data-id=\"2fa52977\">10+<\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"484ca951\" data-e-type=\"widget\" data-id=\"484ca951\">years building with WordPress<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-30f3f267 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"30f3f267\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"30f3f267\" data-e-type=\"e-div-block\" data-id=\"30f3f267\">\n    \t\t\t<span class=\"e-bbe11d0-a65e e-paragraph-base e-default-span\" data-interaction-id=\"4060c8c5\" data-e-type=\"widget\" data-id=\"4060c8c5\">IT<\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"2737f34f\" data-e-type=\"widget\" data-id=\"2737f34f\">technology and interfaces have long been my field<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-356588be e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"356588be\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"356588be\" data-e-type=\"e-div-block\" data-id=\"356588be\">\n    \t\t\t<span class=\"e-3e06df87-708b e-paragraph-base e-default-span\" data-interaction-id=\"1dda5150\" data-e-type=\"widget\" data-id=\"1dda5150\">01<\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"31ae90bb\" data-e-type=\"widget\" data-id=\"31ae90bb\">clear point of contact for your project<\/p>\n\t\t\n<\/div>\n\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"4e3b54e8\" data-e-type=\"widget\" data-id=\"4e3b54e8\">Scroll to explore <span>\u2193<\/span><\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-77ffea9 e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"77ffea9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"77ffea9\" id=\"story\" data-e-type=\"e-div-block\" data-id=\"77ffea9\">\n    <div class=\"elementor-element elementor-element-75cf4af e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"75cf4af\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"75cf4af\" data-e-type=\"e-div-block\" data-id=\"75cf4af\">\n    <div class=\"elementor-element elementor-element-3fc21534 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"3fc21534\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3fc21534\" data-e-type=\"e-div-block\" data-id=\"3fc21534\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"58db9fe4\" data-e-type=\"widget\" data-id=\"58db9fe4\"><span><\/span>01 \/ My background<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"9888c76\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"9888c76\">Not just putting pages together. <em>Understanding what they\u2019re for.<\/em><\/h2>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-50cb235b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"50cb235b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"50cb235b\" data-e-type=\"e-div-block\" data-id=\"50cb235b\">\n    \t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"2f5fba5f\" data-e-type=\"widget\" data-id=\"2f5fba5f\">I\u2019ve worked with IT for as long as I can remember. I\u2019m equally interested in how digital systems work and how people experience them.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"32dc44ae\" data-e-type=\"widget\" data-id=\"32dc44ae\">I\u2019ve been building WordPress websites for over ten years. One thing I\u2019ve learned: an impressive hero section can\u2019t replace a clear structure, simple maintenance and a foundation that can evolve.<\/p>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"3fe6a41\" data-e-type=\"widget\" data-id=\"3fe6a41\">My project management background helps me ask the right questions. When a project starts with \u201cwe need a website,\u201d I can help clarify the goals, priorities and user journeys before we get into layouts.<\/p>\n\t\t<div class=\"elementor-element elementor-element-6e7a6cb0 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"6e7a6cb0\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6e7a6cb0\" data-e-type=\"e-div-block\" data-id=\"6e7a6cb0\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"30127b4a\" data-e-type=\"widget\" data-id=\"30127b4a\">Guiding principle<\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"29987222\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"29987222\">Less technical mystery. <span>More clarity.<\/span><\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"3fe7dde9\" data-e-type=\"widget\" data-id=\"3fe7dde9\">You should understand what we\u2019re building, why it matters and how the website will work after launch.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-6d63437 e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"6d63437\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6d63437\" id=\"mobile\" data-e-type=\"e-div-block\" data-id=\"6d63437\">\n    <div class=\"elementor-element elementor-element-41ee2306 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"41ee2306\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"41ee2306\" data-e-type=\"e-div-block\" data-id=\"41ee2306\">\n    <div class=\"elementor-element elementor-element-65d726be e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"65d726be\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"65d726be\" data-e-type=\"e-div-block\" data-id=\"65d726be\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"49e9fc2f\" data-e-type=\"widget\" data-id=\"49e9fc2f\"><span><\/span>02 \/ Mobile is not optional<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"1562ac4c\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1562ac4c\">Mobile is <em>not a shrunken desktop.<\/em><\/h2>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"6b1804cf\" data-e-type=\"widget\" data-id=\"6b1804cf\">I give mobile design its own attention. On a phone, people need to spot what matters, tap comfortably, browse products and send an enquiry without friction. I test real interaction flows, not just screenshots.<\/p>\n\t\t<div class=\"elementor-element elementor-element-768060fd e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"768060fd\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"768060fd\" data-e-type=\"e-div-block\" data-id=\"768060fd\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"4f190f6\" data-e-type=\"widget\" data-id=\"4f190f6\"><span>\u2713<\/span>Readable hierarchy<\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"560f8e08\" data-e-type=\"widget\" data-id=\"560f8e08\"><span>\u2713<\/span>Comfortable taps and forms<\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"63c32651\" data-e-type=\"widget\" data-id=\"63c32651\"><span>\u2713<\/span>Thoughtful responsive layouts<\/span>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-1755c902 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"1755c902\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"1755c902\" data-e-type=\"e-div-block\" data-id=\"1755c902\">\n    <div class=\"elementor-element elementor-element-53b171fa e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"53b171fa\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"53b171fa\" data-e-type=\"e-div-block\" data-id=\"53b171fa\">\n    <div class=\"elementor-element elementor-element-4ca45b96 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"4ca45b96\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4ca45b96\" data-e-type=\"e-div-block\" data-id=\"4ca45b96\">\n    \t\t\t<span class=\"e-212e776c-8c8f e-paragraph-base e-default-span\" data-interaction-id=\"61d5f9cd\" data-e-type=\"widget\" data-id=\"61d5f9cd\">Responsive interface example<\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"5063d895\" data-e-type=\"widget\" data-id=\"5063d895\">Schematic demonstration \u2014 not a client screenshot<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"e-con e-atomic-element e-tabs-base e-default-div \"\n    data-id=\"5447ffc2\"\n    data-element_type=\"e-tabs\"\n    data-e-type=\"e-tabs\"\n    data-interaction-id=\"5447ffc2\"\n    data-interactions=\"null\"\n    x-data=\"eTabs5447ffc2\"\n    data-e-settings=\"&#x7B;&quot;default-active-tab&quot;&#x3A;&quot;5447ffc2-tab-0&quot;&#x7D;\"\n                data-e-type=\"e-tabs\" data-id=\"5447ffc2\"\n        >\n    <div class=\"e-con e-atomic-element e-tabs-menu-base e-default-div \"\n    data-id=\"5a606e1b\"\n    data-element_type=\"e-tabs-menu\"\n    data-e-type=\"e-tabs-menu\"\n    data-interaction-id=\"5a606e1b\"\n    data-interactions=\"null\"\n    role=\"tablist\"\n                data-e-type=\"e-tabs-menu\" data-id=\"5a606e1b\"\n        ><button class=\"e-con e-atomic-element e-tab-base e-default-button  e--selected\"\n    data-id=\"423618c1\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"423618c1\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"0\"\n    aria-selected=\"true\"\n    x-bind=\"tab\"\n    x-ref=\"423618c1\"\n    id=\"5447ffc2-tab-0\"\n    aria-controls=\"5447ffc2-tab-content-0\"\n            data-e-type=\"e-tab\" data-id=\"423618c1\"\n        >\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"1c35b33f\" data-e-type=\"widget\" data-id=\"1c35b33f\">Mobile<\/span>\n\t\t<\/button>\n<button class=\"e-con e-atomic-element e-tab-base e-default-button \"\n    data-id=\"4ea82a36\"\n    data-element_type=\"e-tab\"\n    data-e-type=\"e-tab\"\n    data-interaction-id=\"4ea82a36\"\n    data-interactions=\"null\"\n    role=\"tab\"\n    tabindex=\"-1\"\n    aria-selected=\"false\"\n    x-bind=\"tab\"\n    x-ref=\"4ea82a36\"\n    id=\"5447ffc2-tab-1\"\n    aria-controls=\"5447ffc2-tab-content-1\"\n            data-e-type=\"e-tab\" data-id=\"4ea82a36\"\n        >\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"670065a3\" data-e-type=\"widget\" data-id=\"670065a3\">Desktop<\/span>\n\t\t<\/button>\n<\/div>\n<div class=\"e-con e-atomic-element e-tabs-content-area-base e-default-div \"\n    data-id=\"58d14a9\"\n    data-element_type=\"e-tabs-content-area\"\n    data-e-type=\"e-tabs-content-area\"\n    data-interaction-id=\"58d14a9\"\n    data-interactions=\"null\"\n                data-e-type=\"e-tabs-content-area\" data-id=\"58d14a9\"\n        ><div class=\"e-con e-atomic-element e-tab-content-base e-default-div  e--selected\"\n    data-id=\"3538f2cf\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"3538f2cf\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"3538f2cf\"\n    id=\"5447ffc2-tab-content-0\"\n    aria-labelledby=\"5447ffc2-tab-0\"\n                data-e-type=\"e-tab-content\" data-id=\"3538f2cf\"\n        ><div class=\"elementor-element elementor-element-670c6d5c e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"670c6d5c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"670c6d5c\" data-e-type=\"e-div-block\" data-id=\"670c6d5c\">\n    <div class=\"elementor-element elementor-element-5d69006c e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"5d69006c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5d69006c\" id=\"demo-device-mobile\" data-e-type=\"e-div-block\" data-id=\"5d69006c\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"223417ce\" data-e-type=\"widget\" data-id=\"223417ce\"><strong>your project<\/strong><span><\/span><\/span>\n\t\t<div class=\"elementor-element elementor-element-7db4f240 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"7db4f240\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7db4f240\" data-e-type=\"e-div-block\" data-id=\"7db4f240\">\n    <div class=\"elementor-element elementor-element-10268ad5 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"10268ad5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"10268ad5\" data-e-type=\"e-div-block\" data-id=\"10268ad5\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-2054b960 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"2054b960\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2054b960\" data-e-type=\"e-div-block\" data-id=\"2054b960\">\n    \t\t\t<span class=\"e-14bd3e2-5bb6 e-paragraph-base e-default-span\" data-interaction-id=\"4c78921f\" data-e-type=\"widget\" data-id=\"4c78921f\">Feels right on every screen<\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4c2c6f73\" data-e-type=\"widget\" data-id=\"4c2c6f73\">Clear structure, useful content and obvious next steps.<\/p>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"74e09331\" data-e-type=\"widget\" data-id=\"74e09331\">Get in touch \u2197<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"365e46e5\" id=\"demo-caption-mobile\" data-e-type=\"widget\" data-id=\"365e46e5\">On a narrow screen, one clear focus and action.<\/span>\n\t\t<\/div>\n<div class=\"e-con e-atomic-element e-tab-content-base e-default-div \"\n    data-id=\"407bd0be\"\n    data-element_type=\"e-tab-content\"\n    data-e-type=\"e-tab-content\"\n    data-interaction-id=\"407bd0be\"\n    data-interactions=\"null\"\n    role=\"tabpanel\"\n    x-bind=\"tabContent\"\n    x-ref=\"407bd0be\"\n    id=\"5447ffc2-tab-content-1\"\n    aria-labelledby=\"5447ffc2-tab-1\"\n     hidden=\"true\" style=\"display: none;\"            data-e-type=\"e-tab-content\" data-id=\"407bd0be\"\n        ><div class=\"elementor-element elementor-element-7fd6519a e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"7fd6519a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7fd6519a\" data-e-type=\"e-div-block\" data-id=\"7fd6519a\">\n    <div class=\"elementor-element elementor-element-2a4befab e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"2a4befab\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2a4befab\" id=\"demo-device-desktop\" data-e-type=\"e-div-block\" data-id=\"2a4befab\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"7b4e9655\" data-e-type=\"widget\" data-id=\"7b4e9655\"><strong>your project<\/strong><span><\/span><\/span>\n\t\t<div class=\"elementor-element elementor-element-b63469a e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"b63469a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"b63469a\" data-e-type=\"e-div-block\" data-id=\"b63469a\">\n    <div class=\"elementor-element elementor-element-7a8fa6c7 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"7a8fa6c7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7a8fa6c7\" data-e-type=\"e-div-block\" data-id=\"7a8fa6c7\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-5f1370c1 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"5f1370c1\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5f1370c1\" data-e-type=\"e-div-block\" data-id=\"5f1370c1\">\n    \t\t\t<span class=\"e-2f662419-50c9 e-paragraph-base e-default-span\" data-interaction-id=\"310b9eaf\" data-e-type=\"widget\" data-id=\"310b9eaf\">Feels right on every screen<\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"1528189d\" data-e-type=\"widget\" data-id=\"1528189d\">Clear structure, useful content and obvious next steps.<\/p>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"6971d747\" data-e-type=\"widget\" data-id=\"6971d747\">Get in touch \u2197<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"6f9b80e5\" id=\"demo-caption-desktop\" data-e-type=\"widget\" data-id=\"6f9b80e5\">On a wide screen, more context without losing hierarchy.<\/span>\n\t\t<\/div>\n<\/div>\n\n<\/div>\n\t\t\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-2b8fe7dc e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"2b8fe7dc\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2b8fe7dc\" id=\"skills\" data-e-type=\"e-div-block\" data-id=\"2b8fe7dc\">\n    <div class=\"elementor-element elementor-element-38325488 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"38325488\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"38325488\" data-e-type=\"e-div-block\" data-id=\"38325488\">\n    <div class=\"elementor-element elementor-element-c429fdf e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"c429fdf\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"c429fdf\" data-e-type=\"e-div-block\" data-id=\"c429fdf\">\n    <div class=\"elementor-element elementor-element-681345c4 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"681345c4\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"681345c4\" data-e-type=\"e-div-block\" data-id=\"681345c4\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"1a59c064\" data-e-type=\"widget\" data-id=\"1a59c064\"><span><\/span>03 \/ What I make<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"701031a5\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"701031a5\">From a polished website <em>to complex functionality.<\/em><\/h2>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"3f9ea18e\" data-e-type=\"widget\" data-id=\"3f9ea18e\">Sometimes the priority is design and content. Other times it\u2019s filtering, access permissions, data and integrations. The tools follow the problem \u2014 not the other way around.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-5510a6d9 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"5510a6d9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5510a6d9\" data-e-type=\"e-div-block\" data-id=\"5510a6d9\">\n    <article class=\"elementor-element elementor-element-2e5c2298 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"2e5c2298\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2e5c2298\" data-e-type=\"e-div-block\" data-id=\"2e5c2298\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"262a8df5\" data-e-type=\"widget\" data-id=\"262a8df5\"><span>\u2318<\/span><span>01 \/ WEB<\/span><\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"4b30b199\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4b30b199\">Websites &amp; pages<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"41cfd09\" data-e-type=\"widget\" data-id=\"41cfd09\">Business sites, services, portfolios and landing pages that are easy to maintain.<\/p>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"68528859\" data-e-type=\"widget\" data-id=\"68528859\">Structure \/ content \/ UX<\/span>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-25cd152d e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"25cd152d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"25cd152d\" data-e-type=\"e-div-block\" data-id=\"25cd152d\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"f30d29d\" data-e-type=\"widget\" data-id=\"f30d29d\"><span>\u25a6<\/span><span>02 \/ SHOP<\/span><\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"3375cee4\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"3375cee4\">Shops &amp; catalogues<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"43cda95f\" data-e-type=\"widget\" data-id=\"43cda95f\">Products, categories, filters, product pages, carts and considered checkout journeys.<\/p>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"42a056c\" data-e-type=\"widget\" data-id=\"42a056c\">WooCommerce \/ catalogues<\/span>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-17c80b9 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"17c80b9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"17c80b9\" data-e-type=\"e-div-block\" data-id=\"17c80b9\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"1ee26754\" data-e-type=\"widget\" data-id=\"1ee26754\"><span>\u27e1<\/span><span>03 \/ DATA<\/span><\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"413ad9df\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"413ad9df\">Dynamic platforms<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"42d8e4c2\" data-e-type=\"widget\" data-id=\"42d8e4c2\">Connected data, member areas, custom forms, search and content management.<\/p>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"2ef5ceb8\" data-e-type=\"widget\" data-id=\"2ef5ceb8\">Pods \/ logic \/ interfaces<\/span>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-4005245f e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"4005245f\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4005245f\" data-e-type=\"e-div-block\" data-id=\"4005245f\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"33b733d7\" data-e-type=\"widget\" data-id=\"33b733d7\"><span>\u2197<\/span><span>04 \/ API<\/span><\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"421c2e99\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"421c2e99\">Integrations &amp; automation<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4ad26875\" data-e-type=\"widget\" data-id=\"4ad26875\">Telegram lead notifications, APIs, alerts and practical tools for everyday workflows.<\/p>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"7ecfc8e7\" data-e-type=\"widget\" data-id=\"7ecfc8e7\">API \/ Telegram \/ custom<\/span>\n\t\t\n<\/article>\n\n<\/div>\n<div class=\"elementor-element elementor-element-33ef26fd e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"33ef26fd\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"33ef26fd\" data-e-type=\"e-div-block\" data-id=\"33ef26fd\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"7b1a7e69\" data-e-type=\"widget\" data-id=\"7b1a7e69\"><a href=\"https:\/\/factor11.studio\/en\/services\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tExplore services <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"23d705f6\" data-e-type=\"widget\" data-id=\"23d705f6\">FACTOR11 \/ WordPress &amp; custom development<\/p>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-6daeed34 e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"6daeed34\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6daeed34\" id=\"approach\" data-e-type=\"e-div-block\" data-id=\"6daeed34\">\n    <div class=\"elementor-element elementor-element-76f9b30d e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"76f9b30d\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"76f9b30d\" data-e-type=\"e-div-block\" data-id=\"76f9b30d\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"562b5f83\" data-e-type=\"widget\" data-id=\"562b5f83\"><span><\/span>04 \/ Tools with purpose<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"1cb9f088\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"1cb9f088\">NoCode where it helps. <em>Custom code where it counts.<\/em><\/h2>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"5a790005\" data-e-type=\"widget\" data-id=\"5a790005\">I use visual development tools not for the buzzword, but to make a website easier for its owner to manage.<\/p>\n\t\t<div class=\"elementor-element elementor-element-2ecf46fd e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"2ecf46fd\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"2ecf46fd\" data-e-type=\"e-div-block\" data-id=\"2ecf46fd\">\n    <article class=\"elementor-element elementor-element-f4bd116 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"f4bd116\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f4bd116\" data-e-type=\"e-div-block\" data-id=\"f4bd116\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"68598fba\" data-e-type=\"widget\" data-id=\"68598fba\">01 \/ VISUAL<\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"345536db\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"345536db\">Easy to update<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"d251399\" data-e-type=\"widget\" data-id=\"d251399\">Content, pages and everyday components should remain manageable without calling a developer every time.<\/p>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-4e67c975 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"4e67c975\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4e67c975\" data-e-type=\"e-div-block\" data-id=\"4e67c975\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"5c893d3d\" data-e-type=\"widget\" data-id=\"5c893d3d\">02 \/ CUSTOM<\/span>\n\t\t\t\t\t<h3 data-interaction-id=\"b8f9848\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"b8f9848\">Not trapped in a template<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"57e18a5b\" data-e-type=\"widget\" data-id=\"57e18a5b\">When ready-made features aren\u2019t enough, I add the necessary functionality and integrations \u2014 without unnecessary complexity.<\/p>\n\t\t\n<\/article>\n\n<\/div>\n\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"3bb656d7\" data-e-type=\"widget\" data-id=\"3bb656d7\">WordPress \u00b7 Elementor \u00b7 WooCommerce \u00b7 Pods \u00b7 WPML \u00b7 HTML \/ CSS \/ JS<\/p>\n\t\t\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-4957693a e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"4957693a\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4957693a\" id=\"process\" data-e-type=\"e-div-block\" data-id=\"4957693a\">\n    <div class=\"elementor-element elementor-element-645cd371 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"645cd371\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"645cd371\" data-e-type=\"e-div-block\" data-id=\"645cd371\">\n    <div class=\"elementor-element elementor-element-201d550f e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"201d550f\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"201d550f\" data-e-type=\"e-div-block\" data-id=\"201d550f\">\n    <div class=\"elementor-element elementor-element-281e86e6 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"281e86e6\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"281e86e6\" data-e-type=\"e-div-block\" data-id=\"281e86e6\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"30be118d\" data-e-type=\"widget\" data-id=\"30be118d\"><span><\/span>05 \/ Working together<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"3583d6ef\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"3583d6ef\">Start with questions. <em>Finish with a working solution.<\/em><\/h2>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"26b8bdcb\" data-e-type=\"widget\" data-id=\"26b8bdcb\">Projects are easier to manage when each stage and the decisions behind it are clear.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-7b46dad9 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"7b46dad9\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7b46dad9\" data-e-type=\"e-div-block\" data-id=\"7b46dad9\">\n    <article class=\"elementor-element elementor-element-5fcf18ab e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"5fcf18ab\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5fcf18ab\" data-e-type=\"e-div-block\" data-id=\"5fcf18ab\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"30d4b2b2\" data-e-type=\"widget\" data-id=\"30d4b2b2\">01 \/ DISCOVER<\/span>\n\t\t<div class=\"elementor-element elementor-element-5b361921 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"5b361921\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5b361921\" data-e-type=\"e-div-block\" data-id=\"5b361921\">\n    \n<\/div>\n\t\t\t<h3 data-interaction-id=\"db60a22\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"db60a22\">Understand<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"2578a287\" data-e-type=\"widget\" data-id=\"2578a287\">We discuss your business, audience, goals and what the website really needs to do.<\/p>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-1acf7cab e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"1acf7cab\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"1acf7cab\" data-e-type=\"e-div-block\" data-id=\"1acf7cab\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"735213a6\" data-e-type=\"widget\" data-id=\"735213a6\">02 \/ DESIGN<\/span>\n\t\t<div class=\"elementor-element elementor-element-f7905f2 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"f7905f2\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"f7905f2\" data-e-type=\"e-div-block\" data-id=\"f7905f2\">\n    \n<\/div>\n\t\t\t<h3 data-interaction-id=\"6d961254\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"6d961254\">Plan<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4e3952eb\" data-e-type=\"widget\" data-id=\"4e3952eb\">I define the structure, user journeys, data model and how content will be managed.<\/p>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-7dcd9cc7 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"7dcd9cc7\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7dcd9cc7\" data-e-type=\"e-div-block\" data-id=\"7dcd9cc7\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"12ec0a1d\" data-e-type=\"widget\" data-id=\"12ec0a1d\">03 \/ DEVELOP<\/span>\n\t\t<div class=\"elementor-element elementor-element-66a1827c e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"66a1827c\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"66a1827c\" data-e-type=\"e-div-block\" data-id=\"66a1827c\">\n    \n<\/div>\n\t\t\t<h3 data-interaction-id=\"715863c7\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"715863c7\">Build &amp; test<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"2b366475\" data-e-type=\"widget\" data-id=\"2b366475\">I implement the pages and functionality, with particular attention to mobile interactions.<\/p>\n\t\t\n<\/article>\n<article class=\"elementor-element elementor-element-5559adb5 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"5559adb5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"5559adb5\" data-e-type=\"e-div-block\" data-id=\"5559adb5\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"39f21bc5\" data-e-type=\"widget\" data-id=\"39f21bc5\">04 \/ HANDOVER<\/span>\n\t\t<div class=\"elementor-element elementor-element-7500d3d5 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"7500d3d5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7500d3d5\" data-e-type=\"e-div-block\" data-id=\"7500d3d5\">\n    \n<\/div>\n\t\t\t<h3 data-interaction-id=\"2c3cb466\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"2c3cb466\">Hand over something usable<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"5621eefe\" data-e-type=\"widget\" data-id=\"5621eefe\">A good website should make sense to both visitors and the people updating it.<\/p>\n\t\t\n<\/article>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-6e9617ad e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"6e9617ad\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6e9617ad\" id=\"projects\" data-e-type=\"e-div-block\" data-id=\"6e9617ad\">\n    <div class=\"elementor-element elementor-element-4812de8b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"4812de8b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"4812de8b\" data-e-type=\"e-div-block\" data-id=\"4812de8b\">\n    <div class=\"elementor-element elementor-element-69fb7262 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"69fb7262\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"69fb7262\" data-e-type=\"e-div-block\" data-id=\"69fb7262\">\n    <div class=\"elementor-element elementor-element-46a4c334 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"46a4c334\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"46a4c334\" data-e-type=\"e-div-block\" data-id=\"46a4c334\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"7495b10a\" data-e-type=\"widget\" data-id=\"7495b10a\"><span><\/span>06 \/ Beyond the claims<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"6ba517f7\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"6ba517f7\">A few <em>real-world projects.<\/em><\/h2>\n\t\t\n<\/div>\n\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4bcdd4e6\" data-e-type=\"widget\" data-id=\"4bcdd4e6\">Different businesses need different structures and functionality. The common thread is attention to the actual problem.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6c799c33 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"6c799c33\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6c799c33\" data-e-type=\"e-div-block\" data-id=\"6c799c33\">\n    <article class=\"elementor-element elementor-element-24e0f67e e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"24e0f67e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"24e0f67e\" data-e-type=\"e-div-block\" data-id=\"24e0f67e\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"27b8504c\" data-e-type=\"widget\" data-id=\"27b8504c\"><span>Service website \/ WordPress<\/span><span>F11 \/ 01<\/span><\/span>\n\t\t<div class=\"elementor-element elementor-element-548ef7e5 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"548ef7e5\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"548ef7e5\" data-e-type=\"e-div-block\" data-id=\"548ef7e5\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"5fdf2541\" data-e-type=\"widget\" data-id=\"5fdf2541\" src=\"https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/f11p02-cover.webp\" alt=\"Lomaem \u2014 portfolio featured image\"\/>\t\t\n<\/div>\n\t\t\t<h3 data-interaction-id=\"4d244aaf\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"4d244aaf\">Lomaem<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4fca729\" data-e-type=\"widget\" data-id=\"4fca729\">A demolition services website built around clear offers, useful explanations and an easy route to enquiry.<\/p>\n\t\t<div class=\"elementor-element elementor-element-3d68600b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"3d68600b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3d68600b\" data-e-type=\"e-div-block\" data-id=\"3d68600b\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"7b309b0\" data-e-type=\"widget\" data-id=\"7b309b0\"><a href=\"https:\/\/factor11.studio\/en\/portfolio\/apartment-demolition\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tView case study <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"49008ca\" data-e-type=\"widget\" data-id=\"49008ca\">WORDPRESS<\/span>\n\t\t\n<\/div>\n\n<\/article>\n<article class=\"elementor-element elementor-element-6954e197 e-con e-atomic-element e-div-block-base e-default-article \" data-id=\"6954e197\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6954e197\" data-e-type=\"e-div-block\" data-id=\"6954e197\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"4ee492a7\" data-e-type=\"widget\" data-id=\"4ee492a7\"><span>Online store \/ WooCommerce<\/span><span>F11 \/ 02<\/span><\/span>\n\t\t<div class=\"elementor-element elementor-element-6195d513 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"6195d513\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6195d513\" data-e-type=\"e-div-block\" data-id=\"6195d513\">\n    \t\t\t<img decoding=\"async\" class=\"e-image-base e-default-img \" data-interaction-id=\"17b58efe\" data-e-type=\"widget\" data-id=\"17b58efe\" src=\"https:\/\/factor11.studio\/wp-content\/uploads\/2026\/10\/f11p04-cover.webp\" alt=\"Trovero \u2014 portfolio featured image\"\/>\t\t\n<\/div>\n\t\t\t<h3 data-interaction-id=\"37f2e46d\" class=\"e-heading-base e-default-h3\" data-e-type=\"widget\" data-id=\"37f2e46d\">Trovero<\/h3>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"3778cede\" data-e-type=\"widget\" data-id=\"3778cede\">A footwear online store with a considered catalogue, product pages and customer journeys.<\/p>\n\t\t<div class=\"elementor-element elementor-element-51bf334e e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"51bf334e\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"51bf334e\" data-e-type=\"e-div-block\" data-id=\"51bf334e\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"684b06fa\" data-e-type=\"widget\" data-id=\"684b06fa\"><a href=\"https:\/\/factor11.studio\/en\/portfolio\/trovero\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tView case study <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"275aff42\" data-e-type=\"widget\" data-id=\"275aff42\">E-COMMERCE<\/span>\n\t\t\n<\/div>\n\n<\/article>\n\n<\/div>\n<div class=\"elementor-element elementor-element-3f6c7295 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"3f6c7295\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"3f6c7295\" data-e-type=\"e-div-block\" data-id=\"3f6c7295\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"c9d002a\" data-e-type=\"widget\" data-id=\"c9d002a\"><a href=\"https:\/\/factor11.studio\/en\/portfolio\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tExplore all projects <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/section>\n<section class=\"elementor-element elementor-element-7cb240ae e-con e-atomic-element e-div-block-base e-default-section \" data-id=\"7cb240ae\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7cb240ae\" id=\"talk\" data-e-type=\"e-div-block\" data-id=\"7cb240ae\">\n    <div class=\"elementor-element elementor-element-429416a3 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"429416a3\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"429416a3\" data-e-type=\"e-div-block\" data-id=\"429416a3\">\n    <div class=\"elementor-element elementor-element-28f04f18 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"28f04f18\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"28f04f18\" data-e-type=\"e-div-block\" data-id=\"28f04f18\">\n    <div class=\"elementor-element elementor-element-7dde684b e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"7dde684b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"7dde684b\" data-e-type=\"e-div-block\" data-id=\"7dde684b\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"208c0a35\" data-e-type=\"widget\" data-id=\"208c0a35\"><span><\/span>FACTOR11 \/ Let\u2019s talk<\/span>\n\t\t\t\t\t<h2 data-interaction-id=\"5bef8e5b\" class=\"e-heading-base e-default-h2\" data-e-type=\"widget\" data-id=\"5bef8e5b\">Have an idea? <em>Let\u2019s untangle it.<\/em><\/h2>\n\t\t\t\t\t<p class=\"e-paragraph-base e-default-p\" data-interaction-id=\"4fa98eb6\" data-e-type=\"widget\" data-id=\"4fa98eb6\">You don\u2019t need a finished technical brief. Just tell me what you want to launch, improve or change.<\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6b5d6741 e-con e-atomic-element e-div-block-base e-default-div \" data-id=\"6b5d6741\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6b5d6741\" data-e-type=\"e-div-block\" data-id=\"6b5d6741\">\n    \t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"2bedd4e2\" data-e-type=\"widget\" data-id=\"2bedd4e2\"><a href=\"https:\/\/factor11.studio\/en\/#brief\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tStart a project brief <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"48fcb71e\" data-e-type=\"widget\" data-id=\"48fcb71e\"><a href=\"https:\/\/factor11.studio\/en\/contacts\/\" target=\"_self\" class=\"e-paragraph-link-base e-default-a\">\n\t\tContact me <span>\u2197<\/span>\n\t<\/a><\/span>\n\t\t\t\t\t<span class=\"e-paragraph-base e-default-span\" data-interaction-id=\"51fb390\" data-e-type=\"widget\" data-id=\"51fb390\">Ryazan, Russia \u00b7 Working with clients remotely<\/span>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/section>\n\n<\/div>\n\n<\/main>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>FACTOR11 \/ The person behind the work I understandtechnology.I designfor people. Hi, I\u2019m Igor, an independent web developer. I build websites and digital tools around real business needs, with clear interfaces for the people who use them. Discuss a project \u2197 My approach \u2193 The person behind the projectsF11 \/ 001 FACTOR11 \/ FOUNDER Igor [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-845","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/pages\/845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/comments?post=845"}],"version-history":[{"count":17,"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/pages\/845\/revisions"}],"predecessor-version":[{"id":1861,"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/pages\/845\/revisions\/1861"}],"wp:attachment":[{"href":"https:\/\/factor11.studio\/en\/wp-json\/wp\/v2\/media?parent=845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}